UNLOCK
YOUR
LIMITLESS
POTENTIAL

it starts with your body

Powered by InnerEdge™ technology, PR Lotion is the world's first and only lotion that unlocks the natural electrolyte bicarb to help you make training gains, faster.

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limitless potential

unlocking human performance

We act as an innovative performance system to inspire and equip you to unlock your physical and inner potential so you can pursue your passion, at your best.

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Athlete Training and Game Day Moments

We are always working towards innovative solutions and unlocking knowledge to help you perform at your best when it matters most

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Recovery & 24 hour Routine

We believe that what you do in the 24 hours post training is the difference between good and great. Our approach to recovery believes that tomorrow, starts today.

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Athlete Health & long-term focus

Our goal is to keep you doing what you love, for as long as possible - we are dedicated to product innovation and educational content so you can continue to achieve your limitless potential.

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Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods
EF Pro Cycling

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Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday
NBA All star

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Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay
Professional Triathlete

Learn More

test
the
limits

Press: Geraint Thomas Joins Amp Human

Learn more

Red Bull Study: PR Lotion & Power Output

Learn more

sign up for updates

UNLOCK
YOUR
LIMITLESS
POTENTIAL

UNLOCK
YOUR
LIMITLESS
POTENTIAL

it starts with your body

limitless potential

unlocking human performance

Athlete Training and Game Day Moments

Athlete Training and Game Day Moments

Recovery & 24 hour Routine

Recovery & 24 hour Routine

Athlete Health & long-term focus

Athlete Health & long-term focus

Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods
EF Pro Cycling

Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday
NBA All star

Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay
Professional Triathlete

test
the
limits

test
the
limits

Press: Geraint Thomas Joins Amp Human

Red Bull Study: PR Lotion & Power Output

The Basics of Recovery

of
your own
impossible

of
your own
impossible

A Human
Performance
company

PR Lotion & the LA Rams

Geraint Thomas

Lea Davison

Joe Gray

Cam Wurf

Limitless Potential

The
Limitless
Kit

Shop

About

Get Help

My Cart

sign up for updates

UNLOCKYOURLIMITLESSPOTENTIAL

UNLOCKYOURLIMITLESSPOTENTIAL

it starts with your body

limitless potential

unlocking human performance

Athlete Training and Game Day Moments

Athlete Training and Game Day Moments

Recovery & 24 hour Routine

Recovery & 24 hour Routine

Athlete Health & long-term focus

Athlete Health & long-term focus

Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods EF Pro Cycling

Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday NBA All star

Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay Professional Triathlete

test the limits

test the limits

Press: Geraint Thomas Joins Amp Human

Red Bull Study: PR Lotion & Power Output

The Basics of Recovery

of your own impossible

of your own impossible

A Human Performancecompany

PR Lotion & the LA Rams

Geraint Thomas

Lea Davison

Joe Gray

Cam Wurf

Limitless Potential

The LimitlessKit

My Cart

UNLOCK
YOUR
LIMITLESS
POTENTIAL

UNLOCK
YOUR
LIMITLESS
POTENTIAL

Mike Woods
EF Pro Cycling

Jrue Holiday
NBA All star

Lucy Charles-Barclay
Professional Triathlete

test
the
limits

test
the
limits

of
your own
impossible

of
your own
impossible

A Human
Performance
company

The
Limitless
Kit