every
human
is
limitless

every
human
is
limitless

it starts with your body

Powered by InnerEdge™ technology, PR Lotion is the world's first and only lotion that unlocks the natural electrolyte bicarb to help you make training gains, faster.

limitless potential

unlocking human performance

We act as an innovative performance system to inspire and equip you to unlock your physical and inner potential so you can pursue your passion, at your best.

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Athlete Training and Game Day Moments

Athlete Training and Game Day Moments

We are always working towards innovative solutions and unlocking knowledge to help you perform at your best when it matters most

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Recovery & 24 hour Routine

Recovery & 24 hour Routine

We believe that what you do in the 24 hours post training is the difference between good and great. Our apporach to recovery believes that tomorrow, starts today.

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Athlete Health & long-term focus

Athlete Health & long-term focus

Our goal is to keep you doing what you love, for as long as possible - we are dedicated to product innovation and educational content so you can continue to achieve your limitless potential.

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Trusted by the pros

"I use PR Lotion before every hard workout - it makes the suffering easier!"

Mike Woods
EF Pro Cycling

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Trusted by the pros

"Unbelievable Results. PR Lotion is part of my daily workout routine."

Jrue Holiday
NBA All star

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Trusted by the pros

"I feel better after hard workouts and stronger at every event with PR lotion."

Lucy Charles-Barclay
Professional Triathlete

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The <br>Limitless<br>Kit

Limitless Potential

The
Limitless
Kit